• How Email Marketing Can Help Your Ice Cream Business
  • How Google Plans to Make Autocomplete Safer
  • Two Strategies to Remove Yelp Negative Reviews
  • Entrepreneurship is not easy
  • Negative Feedback: The Reputation Killer

How Email Marketing Can Help Your Ice Cream Business

Summary: Proper marketing can bring in additional sales if performed correctly. One of the most underrated aspects of running an ice cream shop is email marketing. By building a loyalty program, you’ll not only have a gathering of people that are looking for new offers on a weekly, perhaps even daily, basis, you could turn that into new ways of profit. Build an Email List The first thing you’ll want…

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How Google Plans to Make Autocomplete Safer

Google released the autocomplete feature in 2004, and has fine tuned it to a sweet science. It’s a handy tool that helps to streamline queries by serving suggestions based on the first few letters that a user types into the search bar. Some may argue it’s invasive and creepy, but it’s a very handy service and can lead to some interesting queries. It can also lead to some very offensive…

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Two Strategies to Remove Yelp Negative Reviews

Yelp is one of the biggest problems for those dealing with reputation management. It’s a website that seems to crop up in all sorts of situations, and there are few business owners who are satisfied with their representation on Yelp. Here are some strategies to get negative Yelp reviews removed from the website, without paying a dime to Yelp and without violating the site’s terms of service. Ask the Customer…

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Entrepreneurship is not easy

Lately I have learned so much about entrepreneurship And I truly know that all things work together for your good if you believe there is great good in even the darkest evil. I used to think the winners in entrepreneurship were the smartest, hardest working, or luckiest– they had the better product and optimally tuned process. But examining more closely, they have better teams from better culture. Their people support each…

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Negative Feedback: The Reputation Killer

In the world of online reputation management, there are two types of feedback you want to avoid. The first occurs on social media. Customers will always vent about perceived injustices, but the problem can grow if you choose not to respond. Do seek out these potential challenges and seek to resolve them privately if possible. This gives you control over the situation, and allows you to save face publicly. The…

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Food Packaging 101

In order to have a successful food product on the market today, it’s crucial to pay special attention to the packaging of the product.  Recent studies have shown that the average person doesn’t pay too much attention to the way the products they buy are packaged.  However, there is one big factor they care about and that is how easy it is to open the package.  Consumers can become extremely…

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The Search Marketing and Reputation Management Trends That Will Drive 2017

Pierre Zarokian, the CEO of Submit Express, sat down with Sean Garrity of DealCrunch to discuss the newest search marketing trends for 2017. The future of Web marketing isn’t as cut and dry as driving search traffic, or paying for PPC. Of course, those streams help but they aren’t the only solution. Trends for 2017 Submit Express has some interesting ideas about trends businesses should pursue in order to get…

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Quick Tips for PPC Optimization

The point of hiring a Los Angeles Internet marketing agency is to try and optimize your pay per click (PPC) campaign so you’re not spending more than you’re making. PPC platforms provide a myriad of ways that allow you to view your campaign data and specify your campaigns even to the time of day it gets displayed. The problem is that very few business owners know how to take advantage…

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Constant Communication is Key With Email Marketing

Email marketing is an effective marketing tool that is used by some of the most successful companies. It’s extremely important to regularly communicate with your subscriber base. This couldn’t be more obvious. However, did you know that through specific marketing tactics, you can generate a substantial amount of positive leads? Many of the most successful businesses and companies utilize email marketing to their advantage. And, with hard work, you can…

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How to Proactively Avoid the Spam Filter

The spam box is a dark void that can be avoided by incorporating contextual strategy. A majority of emails that are sent out are going to end up in the spam box. In order to avoid this, you’ll have to work around the spam filter. But, what actually differentiates a spam email from an accepted email? A lot of it actually has to do with the words and context within…

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