Using How-to videos to drive traffic to your site

March 30, 2016

One of the fastest ways to build an audience, even if you are focused only on California Internet marketing, is to update your site, channel or social media account daily. The newest updates get the most attention and search advantages. The kinds of articles that do best are those that teach new skills or reinforce basic knowledge about technology, tools and results. The combination of these two is one of…


How Nike’s Successful Marketing Schemes Can Help You

January 26, 2016

If you get down to the core of Nike’s marketing campaigns, they focus more on the benefits rather than the product. Nike’s success in marketing dates back to the 70’s when track and field coach Bill Bowerman “accidentally” began the trend of selling a line of products through the promotion of cardiovascular health. But how does this translate into smart marketing? The secret isn’t to sell the product itself, but…


Radio Networks Continue to Surpass Expectations

December 16, 2015

Radio network growth looked grim once the digital age started becoming more relevant in today’s society. However, radio’s impact has reached an audience beyond expectations. The world of radio is alive and is flourishing better than ever. With thousands of stations broadcasting via online and radio stations, radio’s reach has connected to every audience – including the finicky Millennials. According to Steve Doctrow, of Rogers & Cowan, the number of…


Tracking the Reputation Fallout from the Ashley Madison Hack

August 25, 2015

Article by Ashley Madison was hacked and almost 10 gigs of personal information were dumped onto a website accessible only through onion links on the Tor Web browser. The hackers, who call themselves “The Impact Team”, had threatened to release this information if the site did not close down. As Ashley Madison failed to comply, hackers appear to have made good on that threat. Unfortunately, this has major repercussions…


Complete Sales Through Email Retargeting

July 21, 2015

Written by eTargetMedia. Getting potential customers to visit your website is just the first step in closing an online sale. In many cases, people will go to your website to learn more about your product or service even if they aren’t ready to make a purchase. Staying at the top of the minds of these people can help you to get them to come back to your site and become…


Ayn Rand’s Position on Altruism

July 8, 2015

Article Written by : KeyWordle – All About SEO & SEM Ayn Rand famously argued that altruism is a position that posits man has no moral right to exist for his own sake. This is a difficult concept for some people to grasp, as it’s not hard to find wealthy people who donate to charities. Are they not also altruistic? Capitalism and Altruism Capitalism is a philosophical set of beliefs…


Avoiding the Pitfalls of Spam Traps

June 29, 2015

Written by eTargetMedia. It’s easy for email marketers to fall into traps — spam traps. These are email addresses that are not connected to a real customer. Spam traps can fall into several categories: Pristine traps are purposefully designed to collect the information of marketers who are using email addresses collected by scraping the Web. ISP will seed fake email accounts and wait for companies to send emails to them….


Three Tips for Avoiding Email Disasters

May 28, 2015

  Written by eTargetMedia.   Email marketing is important, but sending out a poorly-conceived email can be disastrous for your business. Taking some basic steps can ensure that you don’t run into some of the most common problems faced by email marketers:   Send Emails Out at the Right Frequency: The last thing that anyone wants is to be bombarded with emails from a business. Nothing will get a person…


Four SEO Tools for Small Businesses

May 18, 2015

Article Written by : Leader SEO Getting your website noticed is one of the most important things that you have to carry out especially if you want to be profitable, and gain an edge over your competitors. While you can hire an SEO company to do this for you, it costs a lot of money. And so, here are a couple on-site and off-site tools that you can use in…


How does Social Media help Small Business Owners?

May 18, 2015

Despite social media playing a large role in all of our lives, some business owners don’t consider it necessary for them to take this route in order to promote their business. Some of them don’t have a choice, since they cannot afford conventional advertising and the large sums of money that it requires.   Take the example of a small business owner who had just bought a bed and breakfast…