Avoiding the Pitfalls of Spam Traps

spam-trapWritten by eTargetMedia.

It’s easy for email marketers to fall into traps — spam traps. These are email addresses that are not connected to a real customer. Spam traps can fall into several categories:
Pristine traps are purposefully designed to collect the information of marketers who are using email addresses collected by scraping the Web. ISP will seed fake email accounts and wait for companies to send emails to them. They then mark these IPs as spam, causing a loss of reputation and emails to be blocked.

Recycled traps are less damaging but can still be annoying for email marketers. In this case, an ISP keeps an email address active even though the person who originally had it but have since abandoned or changed their address. When an ISPs receives new emails from a company to these addresses, this is a clue to them that the business is not doing enough to keep their marketing lists clean.

Intentionally Bad Emails: Some people are forced to enter their email addresses into a form but don’t want to actually receive emails in return. In case instances, these people will purposefully but in email addresses that have typos and don’t exist. For example, they might enter in an email address that ends in “gmaill.com.”

All of these issues can impact your email campaign’s effectiveness and — in some cases — your reputation. You can avoid this problem by using email lists from leading companies such as eTargetMedia that are regularly monitored and cleaned up to catch and avoid any potential traps.


With more than 20 years of experience, assists businesses that want to maximize the effectiveness of their outbound marketing efforts. eTargetMedia eTargetMedia is a DMA Trusted Marketer Member.