Negative Feedback: The Reputation Killer

January 6, 2017

In the world of online reputation management, there are two types of feedback you want to avoid. The first occurs on social media. Customers will always vent about perceived injustices, but the problem can grow if you choose not to respond. Do seek out these potential challenges and seek to resolve them privately if possible. This gives you control over the situation, and allows you to save face publicly. The…


Food Packaging 101

December 5, 2016

In order to have a successful food product on the market today, it’s crucial to pay special attention to the packaging of the product.  Recent studies have shown that the average person doesn’t pay too much attention to the way the products they buy are packaged.  However, there is one big factor they care about and that is how easy it is to open the package.  Consumers can become extremely…


Constant Communication is Key With Email Marketing

July 16, 2016

Email marketing is an effective marketing tool that is used by some of the most successful companies. It’s extremely important to regularly communicate with your subscriber base. This couldn’t be more obvious. However, did you know that through specific marketing tactics, you can generate a substantial amount of positive leads? Many of the most successful businesses and companies utilize email marketing to their advantage. And, with hard work, you can…


Complete Sales Through Email Retargeting

July 21, 2015

Written by eTargetMedia. Getting potential customers to visit your website is just the first step in closing an online sale. In many cases, people will go to your website to learn more about your product or service even if they aren’t ready to make a purchase. Staying at the top of the minds of these people can help you to get them to come back to your site and become…


Avoiding the Pitfalls of Spam Traps

June 29, 2015

Written by eTargetMedia. It’s easy for email marketers to fall into traps — spam traps. These are email addresses that are not connected to a real customer. Spam traps can fall into several categories: Pristine traps are purposefully designed to collect the information of marketers who are using email addresses collected by scraping the Web. ISP will seed fake email accounts and wait for companies to send emails to them….


Three Tips for Avoiding Email Disasters

May 28, 2015

  Written by eTargetMedia.   Email marketing is important, but sending out a poorly-conceived email can be disastrous for your business. Taking some basic steps can ensure that you don’t run into some of the most common problems faced by email marketers:   Send Emails Out at the Right Frequency: The last thing that anyone wants is to be bombarded with emails from a business. Nothing will get a person…


How does Social Media help Small Business Owners?

May 18, 2015

Despite social media playing a large role in all of our lives, some business owners don’t consider it necessary for them to take this route in order to promote their business. Some of them don’t have a choice, since they cannot afford conventional advertising and the large sums of money that it requires.   Take the example of a small business owner who had just bought a bed and breakfast…