Complete Sales Through Email Retargeting

behavioral_targeting_personalizationWritten by eTargetMedia.

Getting potential customers to visit your website is just the first step in closing an online sale. In many cases, people will go to your website to learn more about your product or service even if they aren’t ready to make a purchase. Staying at the top of the minds of these people can help you to get them to come back to your site and become a customer.

One way to do this is through the concept of retargeting. It’s one of the most popular and effective tools for increases sales conversions and has picked up momentum with digital marketers over the past few years. The basic concept is to reach out to customers with additional advertising content after they have left your website.

Retargeting can happen in a number of ways. One method is to utilize cookies to display your ad to potential customers when you visit other sites. By working with retargeting vendors, you can ensure that people continue to see ads for the products they were browsing for days or weeks after the fact.

Another option is to use email retargeting. Instead of using banner advertising to reach out to people who have visited your site, email retargeting sends follow up messages to people who have opened previous marketing emails you have sent. This creates a much greater probability for conversions since you are only sending emails to people who are familiar with — and interested in — your business. Companies such as eTargetMedia can help you to determine the right content for your email retargeting campaigns along with the proper frequency of messages.

eTargetMedia is a multichannel digital marketing company offering a variety of avenues for companies to reach new customers. Their clients range from small businesses to Fortune 500 companies.