In order to have a successful food product on the market today, it’s crucial to pay special attention to the packaging of the product. Recent studies have shown that the average person doesn’t pay too much attention to the way the products they buy are packaged. However, there is one big factor they care about and that is how easy it is to open the package. Consumers can become extremely frustrated when a product is ridiculously difficult to open.
If it takes the strength of a body builder to open a jar of peanut butter or tear the film off of a frozen dinner, consumers can become downright irate with the product and the company. When this occurs, they are much less likely to continue buying the product. For this reason, companies should put a lot of thought into the packaging of their products.
Some companies are testing out edible packaging which includes making wrappers and other types of packages using dried fruit, mushrooms, nuts and other food products. One restaurant in Brazil is already using edible packaging with great success and a high level of customer satisfaction.
Guest post is submitted by Food Trade Consultants, a leading food business consulting company that helps people succeed in the food industry. Check out the foodtradeconsultants website for more information.