How Nike’s Successful Marketing Schemes Can Help You

January 26, 2016

If you get down to the core of Nike’s marketing campaigns, they focus more on the benefits rather than the product. Nike’s success in marketing dates back to the 70’s when track and field coach Bill Bowerman “accidentally” began the trend of selling a line of products through the promotion of cardiovascular health. But how does this translate into smart marketing? The secret isn’t to sell the product itself, but…


Ayn Rand’s Position on Altruism

July 8, 2015

Article Written by : KeyWordle – All About SEO & SEM Ayn Rand famously argued that altruism is a position that posits man has no moral right to exist for his own sake. This is a difficult concept for some people to grasp, as it’s not hard to find wealthy people who donate to charities. Are they not also altruistic? Capitalism and Altruism Capitalism is a philosophical set of beliefs…