How Nike’s Successful Marketing Schemes Can Help You
If you get down to the core of Nike’s marketing campaigns, they focus more on the benefits rather than the product. Nike’s success in marketing dates back to the 70’s when track and field coach Bill Bowerman “accidentally” began the trend of selling a line of products through the promotion of cardiovascular health. But how does this translate into smart marketing? The secret isn’t to sell the product itself, but…
