The Overlooked Keys to Creating Effective Business Cards

Article provided by Guru Printers

What is the formula for creating effective business cards that grab readers’ attention and result in conversions? Designing and making business cards appears to be a fairly straightforward process, but there are some overlooked practices that can help you communicate your message to potential customers and business partners. Here are a few things you should consider when designing business cards.

First, you should make your message is clear and free from errors. It is crucial to include a “bleed” area along the cards’ trim edge to avoid graphics or text being cut off by your printer. This bleed allows you to place your card’s copy 3 to 5 mm away from the edge, accounting for any slight misalignments that may happen during the printing process. Also, it is crucial to proofread your business cards before printing them because inaccuracies, spelling mistakes, and other errors can leave a bad first impression on your audience.

Furthermore, you should make good use of blank or white space by including only the most important information and drawing your readers’ attention to it. Business cards that are overstuffed with text are difficult to read and cause your message to be lost in the clutter. Less is more in this scenario, so be strategic about your use of text, typefaces, and graphics so your audience can know exactly who you are and what you offer with one glance.

It is also important to design your card based on your intended audience. In industries that require impeccable professionalism, you might want to stick with a more minimalistic design that doesn’t overstay its welcome. In more creative fields, you have room to be more creative and inventive with your card design and graphics. You may even choose to make your business card a paper plane or other object to make it more memorable in your audience’s minds.

Be sure to visit Guru Printers if you need business card printing in Los Angeles. You can visit them in Downtown LA at 700 South Flower Street #2750 or in the Arts District at 941 East 2nd Street #103.